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Content Strategy for the Web ebook download

Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web



Download Content Strategy for the Web




Content Strategy for the Web Kristina Halvorson ebook
Format: pdf
Publisher: New Riders Press
Page: 135
ISBN: 0321620062, 9780321620064


What else can I do but devote all of my time to researching content strategy, usability, responsive web design, and all of those other concepts that “web” people must know? How do you create strong, meaningful, powerful content that sells, converts and engages your customers? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. So go forth and multiply your audience with your own content strategy. How can you realize the value of content while planning for its long-term success? Kathy Sierra famously summed up most marketing departments' approach to content in this slide: kathy sierra - How we treat customers. Contemporary websites offer more than just information about your company, contact information, and your product offerings. A content strategy is required to succeed. (Complete deck is at the end.) Recommended books. Hey, there, everyone who was in my content strategy workshop. His production and distribution company BelieveLTD is a two-time WEBBY winner, specializing in creating and building audiences for short form web content. How to harness the web by using compelling online content. On May 3rd and is currently available exclusively on iTunes. Your SEO strategy is very important to your overall web traffic strategy. The question is not whether to aggregate content, it's how to do it well.